"Because of the Game... Sincerely"

a celebration of how sports creates passion.

"Because of the Game... Sincerely"

A celebration of how sports creates passion.

About the Artist


esther wallace

Esther Wallace is an artist, turned athlete, turned entrepreneur who founded the brand Playa Society in 2018. Imagine never wanting to play basketball, growing up as a 6โ€™1 kid in the city where the game was invented, Springfield, MAโ€ฆ until she fell in love with the sport as a sophomore in high school. She earned a Division I scholarship after her first 2-years of basketball, then went on to play, coach, and earn a masterโ€™s in marketing while overseas in England. But, before basketball, her dream was to design apparel. So, after she retired from the game, Esther went back to creating.

Esther Wallace

Esther Wallace is an artist, turned athlete, turned entrepreneur who founded the brand Playa Society in 2018. Imagine never wanting to play basketball, growing up as a 6โ€™1 kid in the city where the game was invented, Springfield, MAโ€ฆ until she fell in love with the sport as a sophomore in high school. She earned a Division I scholarship after her first 2-years of basketball, then went on to play, coach, and earn a masterโ€™s in marketing while overseas in England. But, before basketball, her dream was to design apparel. So, after she retired from the game, Esther went back to creating.